If a site appears popular and has good ratings and reviews it provides reassurance to visitors that it is likely to be a genuine and trustworthy site. People use social proof as an indication of how trustworthy a website or app might be. Customer review software therefore facilitates social sharing and influencer marketing.Ĭustomer Review Software Builds Trust & Credibility: This is why indicators of social proof, such as testimonials and product ratings and reviews can be so persuasive on websites. Due to our social nature people are heavily influenced by the behaviour and opinions of others. Online word of mouth or user generated content can be a powerful influence on visitor behaviour. Customer review software improves your visibility in search engines and social media and increase click-through rates.92% of internet users read online ratings and reviews for local businesses.87% of people trust online ratings and reviews when it comes to deciding which local service they will use.Customer review software is important because research shows that customer recommendations drive 20% to 50% of all purchasing decisions.However, let’s first look at website reputation checkers which many people rely on to check if they can trust a website. This can help build your brand reputation and improve your conversion rate. Secondly, sites can leverage user generated content via customer ratings and reviews to display customer feedback on adverts and on your website. Website owners can also use these tools to check the rating of their own sites to identify if they have a potential problem with how their site is rated by users or search engines. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Trust is just as important online as it is offline. Updated 16/11/20 – Scroll down to see browser extensions to authenticate websites: Establish Trust To Improve Traffic & Conversions:
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